Updated: Oct 28, 2020
The pandemic has changed the world as we know it, as much as we wish to go back to the “normal” we know, we are left with no choice but to move forward to a brave new world. We are forced to hit pause in everything we do and reevaluate everything we know to be true. Businesses all over the world are pushed to reassess and change their way of thinking. As we move towards the new world, here are some ways to ensure you emerge stronger and better.
Focus on one goal.
A lot of times, we try to do so many things at one time, adding on to our to do lists, noting everything to be urgent and important. Now we learn a new way of thinking – if everything is important, then nothing really is. It is during this time that we have to really learn how to prioritize, list down everything and rank them according to what affects our business the most. Working on limited capacity and a skeletal work force makes us prioritize what is really needed to be done. If we focus on just one goal at a time, then we can ensure that everyone will start working towards that goal and efforts will not be put to waste. We have to master the art of simplifying our workflow today so that we can get a head start to tomorrow.
Listen to your customers.
Our businesses are experiencing challenges because our customers are faced with hardships and a big change in their lifestyle. Just like any other relationship, communication is key. We have to learn how to listen to our customers and understand what they are going through. Businesses need to comprehend the situation their customers are in and what they are feeling, then show that they care about them.
By listening to your customers, you give your business at least a 6 to 8 weeks head start against your competitors who will most likely start communicating when the dust has settled and it is deemed safe. While they were waiting, you have already started forging stronger relationships and making your brand known. When the time comes that the situation has stabilized and consumption levels have returned to how they were before the pandemic, you are already top-of-mind.
Gear up for new messaging.
You’ve focused on the one goal you want to work on and listened to what your customers are saying, it is time to craft a new communication strategy and send out a new message.
The world has been talking about Covid19 for months now, and it has come to a point where customers are hungry for topics other than Covid19. Don’t get us wrong, it is very important to continue hearing news about this and stay updated with everything, but everyone is craving to talk about something else. Learn about what your customers are interested in and build on it, that’s how we get them to look our way. Create new content and make your story stand out.
We have yet to know how the world will look like after all this has passed, but there is nothing telling us to stop and not fight for our business. We have built something from the ground up, nurtured it and seen it grow. We just have to believe that this pandemic is giving us the opportunity to change the competitive landscape and emerge at the top.